Ever stood in front of your collection wondering, “What the heck should I wear today?” Yeah, we’ve all been there. That’s where the Joe Average Assistant comes in—your no-nonsense, straight-talking fragrance selector that takes the guesswork out of your scent game.

Whether it’s a big date night, a casual day at the office, or a backyard BBQ with the guys, the Assistant has your back. It helps you pick the right fragrance for the right moment—because smelling good is half the battle, and the other half is knowing when to wear what.

Just answer a few quick questions— what’s the vibe, what season are we in—and boom: The Assistant serves up the perfect pick from your collection (or a few you might want to try). No more second-guessing, no more wasting sprays—just the confidence of knowing you’re wearing the right scent at the right time.

The Joe Average Assistant—because life’s too short to wear the wrong fragrance.