HOUSE INTRO - Nishane

Nishane is a luxury niche fragrance house founded in 2012 in Istanbul by Murat Katran and Mert Güzel. As the first globally recognized niche perfume house from Turkey, Nishane set out to blend rich cultural heritage with modern perfumery, creating fragrances that feel both expressive and meticulously crafted.

From the beginning, Nishane leaned into bold compositions with extrait-level concentration and serious performance. These are fragrances designed to last, project and evolve, often built around dense notes like resins, spices, woods and florals. Despite their power, Nishane fragrances tend to remain surprisingly wearable, balancing intensity with refinement rather than chaos.

Nishane’s rise has been fueled by consistency. The house works with top-tier perfumers, maintains strong quality control and avoids chasing trends. Whether the inspiration is poetry, history or emotion, the end result usually feels intentional and complete. Nishane has earned its reputation as a house that delivers confidence in a bottle without sacrificing craftsmanship.

Joe A.’s Starter Pack

Hacivat
Bright pineapple, woods and moss with serious polish. Confident, clean and one of the most recognizable modern niche signatures.

Ani
Spiced vanilla with depth and warmth. Rich, comforting and far more versatile than the vanilla label suggests.

Wulong Cha
Crisp citrus and tea with a calming elegance. Fresh, refined and a great reminder that Nishane isn’t only about heavy hitters.

Nishane proves you can be bold, luxurious and wearable all at the same time.

What say you, guys? Have you gotten your nose on any of these, and if so, what’s been your experience? Do you see Nishane as hype-driven or consistently deserving of its reputation? If you had to choose one Nishane bottle as your daily signature, which one makes the cut? Love to hear from ya!