Who is Perfumer - Hamid Merati-Kashani

Famed perfumer Hamid Merati-Kashani spent his childhood in Isfahan, Iran. Trips to rose fields sparked an early interest in the world of perfumery. As a Principal Perfumer, he currently works with Firmenich, the world’s largest, privately owned fragrance and taste business. Self defined as "Iranian in education and German in the organization," Merati-Kashani’s upbringing has significant influence in his approach to his work. The Middle East and the unique olfactive culture of that region inspire him. Dedicated to his clients, Merati-Kashani believes in Firmenich's motto of "Think Client." He believes in learning from others, believing that "a successful person is an example to follow" Merati-Kashani is also a firm believer in giving back, stating that "the most important thing is to have enough on the table morning, noon, and night. If you have more than you need, give."

Some fragrances credited to Merati-Kashani are some of the most popular in the industry, with Parfums de Marly Layton, Pegasus, and Percival being among his most successful creations. Not taking his success for granted, he continues to work tirelessly to create unique and memorable fragrances with over 100 credited to him thus far! He believes that his clients are his roadmap and he constantly learns from them with feedback and constructive criticism. Merati-Kashani is a perfumer dedicated to his work and clients. He is a natural collaborator who believes in learning from others and giving back to those around him.

Hamid Merati-Kashani translates the world into captivating fragrances with talent, passion, and hard work, but… you don’t have to take my word for it! Read more at the links below!

https://www.firmenich.com/fragrance/fine-fragrance/people/hamid-merati-kashani

https://www.fragrantica.com/noses/Hamid_Merati-Kashani.html

https://www.instagram.com/p/C7mXMt4oRfV/?hl=en

What say you Gents? Are you familiar with this perfumer? Do you have any of these works in your collection? Which are your favorites? Which ones are “meh”? Love to hear from ‘ya!